Chromcraft Names David Urbanick VP, Sales


Casual Dining, Occasional, and Casegoods manufacturer/importer Chromcraft has named industry veteran David Urbanick Vice President, Sales, for all its divisions.

Urbanick was most recently Vice President, Merchandising/Marketing and former partner at Philip Reinisch Company.  Prior to that he was VP Merchandising- partner at import company Ross Alan Design. Urbanick also spent a significant portion of his career on the retail side of the business at Senior Buyer and executive level positions for Marshall Field’s, Scott Shuptrine, and Sears.

“David brings to us a wealth of wisdom, knowledge, and experience to all facets of our business” says James Yang, CEO and Principal at Chromcraft.  “His focus for us will be driving incremental sales by adding new accounts, growing our partnerships and programs with our loyal dealer base, and working with our seasoned sales force.”  “His unique background in both retail and manufacturing will add tremendous value to our organization.”

“I’m truly delighted be joining Chromcraft” Urbanick said.  “It is a privilege to work with a company whose entire team has such great depth and breadth of skill and knowledge in the furniture business.”  “There is a vision for this company by management that embraces innovation and product development that is focused on the needs of the retailer and the end consumer.”


About CRD: CRD
is comprised of the Chromcraft, Peters-Revington, Douglas and Cochrane
furniture brands. CRD is headquartered in Ontario, California with
manufacturing, warehouse and distribution operations in Sardis,
Mississippi. Additional warehouse and distribution operations for the
Douglas and Cochrane brands are based in Ontario California.

CRD markets residential furniture, primarily in the U.S.A. and participate at the High Point and Las Vegas Furniture Markets.

CRD’s furniture brands are recognized through out the industry and with
consumers throughout the country due to their long history for quality,
styling and innovation.  

Chromcraft – The industry leader in custom swivel-tilt, caster casual dining furniture offered in metal and wood.

Cochrane – A leader in solid wood casual dining and bedroom furniture

Douglas – A leader in promotional swivel-tilt casual dining in metal and wood.

Peters-Revington – Occasional furniture collections in wood and mixed media.

For more information, contact Robert Halsten, VP Sales & Marketing at 262-573-1538 or


Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.

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